BIMBLE

_{(DESIGN RESEARCH, WEB DESIGN,

PHOTOGRAPHER & EDITOR, COLLAGE DESIGN)}

Bimble represents a reimagining of a sparkling CBD drink where the fusion of cannabinoids acts as the inspiration for the brand, evolving it into a visual collage of images.

tools used

– figma, mural, lightroom classic, photoshop, illustrator

collaborators

Karsen Jones – collage design lead, website design, design research, packaging
Miriam Listiak – packaging lead, no.2 photographer, trademark design, copywriting
Delany Terrero – art direction lead, social media, website design, collage, copywriting
Ymari McCarty – social media, collage design, style

Bimble is a sparkling CBD drink for anytime of the day. Our proprietary blend of full-range cannabinoids gives you a calming effect like no other in next-level flavors. With a non-intoxicating, anxiety reducing drink, get more out of your day!

Competitive Analysis

Bimble stands out among competitors, boasting the highest CBD, CBG, CBN, and CBC content in every beverage, as verified by COA (Certificate of Analysis). This addresses an existing gap in the CBD market for an anytime drink with the most extensive blend of cannabinoids.

Approach

Recognizing the need to highlight our brand's story, educate users about CBD blending, and remove its stigma, we've reimagined our brand. Informed by CBD user research, our revamped brand now resonates with a distinct audience and conveys the distinct blend of cannabinoids through captivating images that inspire relaxation and joy in our target demographic.

Research

Through research, we pinpointed that the 18-34 age group constitutes the largest percentage of CBD users, primarily seeking relaxation. Within this demographic, our target audience possesses the financial means to invest in self-care and mental well-being.

Bimble has a proprietary blend of cannabinoids with more CBD, CBG, CBN, and CBC complimented by bold, rich flavors.

Bimble is for the calm concious mind who deserves more out of their beverage. We know you have a lot on your plate, so we put a lot in our drinks.

Our proprietary blend of full-range cannabinoids gives you a calming effect like no other in next–level flavors. With a non-intoxicating, anxiety reducing drink, get more out of your day: Bimble sparkling drink.

you’ll get it when you feel it

︎︎︎

_{lowercase ‘b’ & a tilted ‘e’ for a more relaxed feel}

about cannabinoids

CBD (cannabidiol) – benefits include no intoxication, pain and inflammation reducing, anxiety reducing, better sleep, seizure reducing

CBG (cannabigerol) – benefits include no intoxication, digestive and antibacterial benefits, pain and inflammation reducing, and neuroprotective properties

CBN (cannabinol) – benefits include no intoxication, antibacterial benefits, neuroprotective properties, appetite-stimulation and better sleep

CBC (cannabrichomene) – benefits include no intoxication, lowering risk of cancer, neuroprotection, neuroregeneration, and analgesic benefits.

Entourage Effect – theory that all compounds in cannabis work together, and when taken together, they produce a better effect than when taken alone.