LINKEDIN PHOTOGRAPHY ARTIST
The Courage Charm
(UX/UI, DESIGN RESEARCH, BRAND IDENTITY,
TRADEMARK DEVELOPMENT)
The Courage Charm app was driven by a powerful mission –
to empower women and help them break free from abusive relationships in South Africa.
to empower women and help them break free from abusive relationships in South Africa.
tools used
– figma, indesign, illustrator
At the Courage Charm, we aim to empower women by equipping them with the tools and resources they need to break free from abusive relationships and find their inner strength. We provide both short-term and long-term solutions such as financial advice, counseling, housing options, and legal resources.
Be bold. Be beautiful. Be free.
view research project ︎︎︎
The Courage Charm captures both strength and elegance, perfectly aligning with the app’s purpose of aiding women in escaping abusive relationships.
The Courage Charm serves as a powerful reminder that inner strength and grace can empower women to break free from abusive situations and embark on a journey towards a brigher and happier future.
Strength in Grace.
User Onboarding
When downloading the app, users are presented with various sign-in options or the ability to continue as a guest. They can choose to sign-in using their email address, Google account, Facebook account, or through text message. This empowers users to make decisions based on their safety and concerns regarding privacy on their phone.
Verification Process
The app empowers women by providing financial stability and access to new career and employment opportunities. In order to assist women financially, the app offers both standard and emergency loan options, with flexible repayment plans. To ensure the validity of users, verification of identification is required.
App Sections
The app consists of several key sections, each serving as a hub for specific functionalities and content, providing users with a seamless experience. The home screen serves as a valuable resource, offering women access to support and assistance during challenging times. On the financial and housing screen, users can make informed decisions tailored to their current needs, gaining insights into available financial and housing options. The safety screen is dedicated to enhancing personal security in public spaces, empowering users to request immediate emergency escorts or schedule them in advance, ensuring a heightened sense of safety. Through these sections, users can navigate, interact, and leverage the app’s diverse features to address their unique requirements.
Financial Support
The financial support section provides users with the flexibility to choose between emergency and standard loans, depending on their immediate requirements. To access this support, users are required to fill out an online questionnaire and provide either proof of income or a description outlining the purpose of the loan. Additionally, they have the option to establish a payment plan spanning up to five years to repay the loan. This program aims to empower women by enabling them to achieve financial independence.
Housing Support
The financial support section provides users with the flexibility to choose between emergency and standard loans, depending on their immediate requirements. To access this support, users are required to fill out an online questionnaire and provide either proof of income or a description outlining the purpose of the loan. Additionally, they have the option to establish a payment plan spanning up to five years to repay the loan. This program aims to empower women by enabling them to achieve financial independence.